Photorealistic 3D rendering of a multi-family real estate development
Industry Solutions

3D Rendering & Visualization for Real Estate Developers.

Sell faster. Get approvals earlier. Reduce risk. Market before you build.

Pre-Sales
Off-Plan Marketing
Approvals
Planning Ready
Trusted by Industry Leaders
John L Scott
Trilogy Homes
Bathtubs
Parallel Domain
Anchrd
ESPN
Red Bull
Anam
Creelit
Myarthaus
Fusion Marketing
LiftFoils
NDA ProtectedWhite-Label ReadyProduction Scale
The Challenge

Real Estate Development Is High-Risk.
Visualization Reduces That Risk.

Millions are invested before ground breaks. Compelling visuals are no longer optional—they are infrastructure for securing funding, approvals, and buyers.

Millions Invested Before Ground Breaks

Real estate development is capital-intensive. Waiting until construction to generate marketing assets is a risk you can't afford.

Pre-Sales Drive Feasibility

Lenders and investors often require proof of market demand. Compelling visuals are your most persuasive pre-sales tool.

Approvals Gate Your Timeline

City councils, HOAs, and planning boards need to see it to believe it. Inaccurate or generic renders cause objections and costly delays.

Stakeholder Alignment is Critical

From architects to investors to marketing teams, everyone needs a single source of truth. CGI is that shared vision.

Your Partner at Every Stage

How SolidRender Supports Developers
From Concept to Sales.

Real estate development is a phased journey. We provide the right visual assets at each critical milestone.

01

Concept & Feasibility Stage

Early massing studies and site context visuals to validate concepts with investors and partners before committing to detailed design.

  • Site context photomontages
  • Massing & orientation studies
  • Early investor pitch visuals
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02

Planning & Approvals Stage

Accurate, code-compliant renderings for city planning boards, design review committees, and community stakeholder meetings.

  • Shadow studies
  • View corridor analysis
  • HOA/City presentation packs
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03

Pre-Sales & Marketing Stage

Hero-quality marketing assets for brochures, websites, sales centers, and off-plan listings that drive deposits.

  • 4K exterior & interior renders
  • Marketing animations
  • Interactive floor plans
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04

Construction & Phasing Stage

Ongoing visual support for multi-phase projects, construction updates, and future phase marketing.

  • Phase-specific visualizations
  • Progress marketing updates
  • Future phase teasers
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Our Capabilities

Visualization Services
Built for Development Projects.

A complete suite of CGI services designed for the scale and complexity of real estate development.

01

Architectural Rendering

High-fidelity exterior and interior CGI for marketing, approvals, and investor presentations.

  • Exterior hero shots
  • Interior lifestyle views
  • Dusk & night moods
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02

Aerial & Masterplan Renders

Bird's-eye views that showcase site context, phasing, and community-scale developments.

  • Drone-perspective CGI
  • Site plan overlays
  • Surrounding context
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03

3D Floor Plans

Furnished, scaled floor plans that communicate layout and flow better than any blueprint.

  • Furnished layouts
  • Unit comparison views
  • MLS-ready assets
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04

Marketing Animations

Cinematic fly-throughs and walkthroughs that tell the story of your development.

  • Exterior fly-throughs
  • Interior walkthroughs
  • Amenity showcases
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05

Virtual Tours & VR

Interactive, browser-based 360° tours for remote buyers and sales center kiosks.

  • WebVR (no app)
  • Interactive hotspots
  • Floor plan navigation
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Project Types

Types of Developments
We Work On.

From single-building projects to master-planned communities, we have the experience to visualize any development type.

Multifamily & Apartments

High-density residential from garden-style to high-rise towers.

Mixed-Use Developments

Ground-floor retail with residential or office above.

Residential Communities

Single-family homes, townhomes, and master-planned neighborhoods.

Luxury Developments

High-end condos, penthouses, and bespoke residences.

Commercial & Office Buildings

Class A office, co-working spaces, and corporate campuses.

Retail & Hospitality

Hotels, resorts, and shopping centers.

The Business Case

How 3D Rendering
Increases ROI for Developers.

Our clients typically use the same visual assets across sales, approvals, investor decks, and online marketing—maximizing the value of every render.
01

Faster Pre-Sales

Convert buyers before groundbreak with immersive visuals that create emotional buy-in.

02

Higher Perceived Value

Premium CGI positions your development as a premium product, justifying higher price points.

03

Stronger Investor Buy-In

Show stakeholders exactly where their capital is going with presentation-ready renders.

04

Fewer Design Changes

Catch design issues in CGI, not in concrete. Visualization prevents costly on-site revisions.

05

Faster Approvals

Clear, accurate visuals reduce objections and accelerate the planning approval timeline.

06

Maximized Marketing ROI

Reuse the same visual assets across sales, approvals, investor decks, and digital marketing.

The SolidRender Difference

Why Developers Choose SolidRender
Over Typical Rendering Studios.

We're not just an art studio. We're a strategic production partner built for the pace and complexity of real estate development.

We Think Like Development Partners

We understand phasing, budgets, and marketing calendars. We're not just making pretty pictures; we're supporting your business objectives.

Consistent Teams for Multi-Phase Projects

The same artists work on Phase 1, Phase 2, and beyond. This ensures visual consistency across your entire development lifecycle.

Scalable Production Pipeline

Whether you need 3 images or 300, our studio infrastructure is built to scale without sacrificing quality or timelines.

Business-First Visuals

Every render is engineered for a specific outcome: a faster sale, a smoother approval, or a more convincing pitch.

Serving Real Estate Developers Across the U.S. & Australia.

We serve developers in competitive markets nationwide. Visit our location pages for market-specific insights.

Developer FAQs

Frequently Asked Questions
for Development Teams.

Clear answers on timelines, phasing, and what we need to get started.

Still have questions?Email Our Team →
Ideally, as early as the feasibility stage. Early massing studies and site context renders can help secure investor interest before you commit to detailed design. The most strategic developers engage us before they finalize their marketing budget.
Yes, with planning. We can create a 'master render' that is technically accurate enough for planning boards, and then apply a more polished, marketing-friendly post-production pass for sales materials. This maximizes asset value.
It depends on the scope. A typical package of 5-10 exterior and interior renders takes 3-4 weeks. Larger packages with animation and VR can take 6-8 weeks. We provide a detailed timeline during the project discovery phase.
Absolutely. This is our specialty. We assign a consistent team to your project across all phases, ensuring visual continuity and brand consistency as your development evolves over months or years.
We work best with 3D models (Revit, SketchUp, Rhino). If those aren't available, we can build the geometry from CAD files (DWG) or PDF drawings. A material schedule and any mood board references are also extremely helpful.
Project In Mind?

Ready to turn plans
into 3D visuals that sell?

Tell us about your project. We’ll reply with a clear scope, timeline, and fixed-price quote within 24 hours.

24h response
Clear timeline & scope
NDA protected
White-label available
Typical turnaround: 5–7 business days (still images).Rush delivery available.

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