Day and dusk streetscapes, two home designs and a site study, produced so a single-story community in Southwest Virginia could start presales while the street was being built.
A builder developing 20 single-story homes along a new street in Chilhowie, in Smyth County, needed images to open presales while construction was under way.
The set had to show the community as a whole, give each of the two home designs its own elevation, and supply imagery for the builder's website and brochures. Buyers in a small community are choosing the street as much as the house, so the street came first.
In a 20-home community, the setting is part of what is being sold: the setbacks, the lawns, the trees, the way the porches line up. A single elevation cannot show that. A view down the street can.
With two home designs across twenty lots, a community can read as repetitive. The renderings had to show the alternating sage and white facades shown in the site layout, so buyers see variety rather than one house repeated.
Presales had to start before the street was finished. The images needed to work on the builder's website, in printed brochures and in conversations with buyers walking a site that was still being built.
The camera stands at sidewalk height and looks down the street, with a Craftsman home in the foreground and the Traditional and Craftsman homes alternating behind it. Street trees, lamp posts, mailboxes and planted beds give buyers a sense of the finished neighborhood. The dusk version turns on porch, garage and street lights for evening marketing.
A. DayLate afternoon sun down the length of the street.
Each design was rendered straight on, at street level, in day and dusk light, so buyers can compare the two and the builder can use the same images on the website and in brochures.
A. Day, White DoorDaylight elevation with the white carriage garage door.
Sage lap siding with a shake-shingle front gable and bracket, square white columns on brick piers, and a flagstone front walk. The carriage-style garage door is offered in white or in stained wood, so the elevation was rendered both ways.
A. DayDaylight elevation of the Traditional design.
White lap siding, a pedimented front portico with arched trim and square columns, black louvered shutters and a six-panel wood front door. A quieter design that balances the Craftsman homes along the street.
An early aerial study places all twenty homes along Walton Avenue, off Chilhowie Street, against the existing neighborhood and the wooded hills around the town.
It shows lot spacing, driveway positions and the alternating facade pattern at the scale of the whole community. It is a working study rather than a final aerial rendering.
A streetscape in day and dusk light, front elevations of both home designs in day and dusk, the Craftsman garage door shown in both finishes, and the site study. Together they give the builder a consistent set for the website, the brochures and presales conversations.
For more residential work, see the Greenwich, CT listing renderings or browse the case study library.
Chilhowie sits in Smyth County, in the small-town market of Southwest Virginia, where new communities are often sold by a local builder before the last home is framed.
SolidRender produces streetscapes, front elevations and site views for home builders across Virginia, from Abingdon, Bristol and the Roanoke Valley to Richmond, Northern Virginia and Hampton Roads. The approach on this page carries over to any community: every lot rendered as planned, every design shown in the light buyers will see it in.
Most communities start with a streetscape that shows how the homes sit together, plus a front elevation of each home design. A site or aerial view helps buyers understand the layout, and model interiors can follow once finishes are selected.
Yes. The streetscape is built from the site layout, so each lot shows the design and color scheme planned for it. That lets buyers see the variety along the street rather than one house repeated.
Yes. Once a home design is modeled, finish options are rendered from the same scene and camera, so buyers can compare them directly. On this project the Craftsman garage door was shown in white and in stained wood.
A streetscape and front elevations for two or three home designs typically take two to four weeks from complete plans and the site layout, depending on the number of views and revision rounds.
Yes. This Chilhowie community is a Virginia project, and we take on builders and developers anywhere in the state, from Southwest Virginia and the Roanoke Valley to Richmond, Northern Virginia and Hampton Roads. Plans and reviews are handled by email and video call.
Plan-accurate exterior and interior listing renderings for a home under construction.
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